Everyone is Tesla

After Tesla and the company’s owner Muskog fired last year, no surprises emerged in China. Some people worshiped from morning till night, and others started to smash on Tesla as well. It is a picture rate and attention.

At the recently concluded Boao Forum for Asia, at the foot of Tianzi’s large state-owned enterprise, Xu Heyi, chairman of Beijing Automotive Industry Group Corporation, remarked, “We will launch more Model S products by the end of next year.” For a time, public opinion has come to nothing.

Back to history, this sounded no stranger, because there was a lot of people calling Tesla earlier than Xu, and the most famous was BYD boss Wang Chuanfu who started as a new energy source. Pulling, it really hurt a lot of automakers.

Although Beijing Automobile's new car has disappeared, BYD's mass production of "Qin" and the upcoming "Don" at the Beijing Auto Show are still difficult to change the industry, but because of the first-line star of Tesla, it is also equivalent to also free for themselves. A big advertisement, worth it.

In fact, it is precisely because Xu and Wang’s propaganda on Tesla spoke to the outside world that more non-professional auto industry people are concerned about the new energy vehicle industry. Of course, for these reasons, the above two users will inevitably increase their salivation. Direct injection.

According to reports, in the past year, all new energy vehicles, including pure electric vehicles, have produced and sold only 17,900 vehicles in China. This is almost half the sales of a single best-selling car. This is not a part of new energy vehicles. The "self sells to oneself" of the manufacturer - this is not proportional to Tesla's pursuit of geometric growth in China.

After all, Tesla’s success and reputation are not all due to how good the car is. It is more of a concept that the public is naturally formed after instilling various messages—“The Apple of the auto industry” when consumers Like the pursuit of Mr. Jobs as Musk is the next person to change the world, then Tesla's brand premium goes far beyond an electric car company.

From the first press conference to “imitation” Jobs’s Lei Jun, naturally this opportunity would not be missed. Xiaomi’s success on the mobile terminal is obvious to all, but the news of “manufacturing an electric car” some time ago caused a lot of criticism. The bang (shui) moves (shui).

Like the usual number of roads, news broke out first and it was said that Lei Jun participated in the China Connected Vehicle Conference and announced that it was secretly developing a Xiaomi pure electric vehicle with a well-known car company. After the topic was pushed for a period of time, Rebs denied it and said, "It will continue to focus on smart phones and other core businesses." During this period, various brick families, fans, and opinions have all offered advice and suggestions. The tea does not want to worry about the Xiaomi electric car.

It can be said that with this round of speculation, Xiaomi made eyeballs and put himself and Tesla on a stage. Together with Lei Jun's previous visit to Silicon Valley, the big sun and Musk's photo, this bit, I don't know. How much stronger the two car owners mentioned above are?

Globally, Tesla’s marketing is quite successful. From the early days of sending the CEOs such as Google’s CEO Peggy to the domestic scheduled reluctance to sell and the “fair price”, the overall consumer has been pulled to the next level. The heights that are quite high but not too high are as if they were Tesla owners. With this toy of the rich, you can justifiably despise the "bandits" who drive around the same price and even higher prices.

However, these are built on the basis of the product's reliability, car manufacturers who are toddlers, or first hard work hard, and then learn Internet marketing.